pelican-products sunny choi vp strategic initiatives

Sunny Choi

Vice President of Strategic Initiatives

Sunny holds a lead role in the growth and strategic development of Pelican’s ever-expanding portfolio. His key responsibilities as Vice President of Strategic Initiatives include coordinating due diligence functions during the review phase of any acquisitions and providing analysis and recommendations including valuations and financial feasibility studies.

Prior to joining Pelican, Sunny was Vice President of Corporate Development for Belkin International, where he led numerous high value acquisitions and joint ventures. He has also held key positions at Ancora (acquired by Pitney Bowes), Inktomi Corporation, Wherehouse Entertainment, Warner Brothers Studios and Micronomics.

Sunny holds a Master of Business Administration with an emphasis on Strategy and Marketing from UCLA Anderson School of Management and a Bachelor of Arts in Business Economics from UCLA.


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